IWRare

IWRare is a digital trading card platform and subsidiary of Funko, an American toy and collectible company. Founded in 2012 by Zack Steer, IWRare initially focused on creating digital collectibles for board games and trading card games. Over time, the company expanded its scope to include digital collectibles for various other mediums, such as video games, movies, and comic books.

IWRare allows users to purchase, trade, and sell digital collectibles in the form of unique, serial-numbered cards. Each card is embedded with a cryptographic token called an Integrated Watermark (I-W), which verifies the card's authenticity and ownership. This technology aims to prevent counterfeiting and provide an additional layer of security for digital collectibles.

In 2015, Funko acquired IWRare, allowing the company to leverage Funko's existing distribution networks and customer base. Following the acquisition, IWRare expanded its offerings to include digital collectibles based on popular franchises, such as Marvel and Star Wars.

IWRare has enabled trading card manufacturers to create digital versions of their products, expanding their market reach and creating new revenue streams. The platform also offers a platform for collecting, tracking, and authenticating digital collectibles. As the digital collectibles market continues to grow, IWRare remains a key player in the industry, providing a comprehensive solution for creators and collectors alike. With its unique approach to digital collectibles, IWRare has established itself as a trusted brand among collectors and industry professionals.