Hyllyanalytiikkaa

Hyllyanalytiikkaa, a Finnish term, translates to shelf analytics or shelf space analytics in English. It refers to the practice of analyzing the performance of products displayed on retail shelves. This involves collecting and interpreting data related to product placement, inventory levels, sales, and customer behavior in the aisle. The primary goal is to optimize shelf space utilization to maximize sales and profitability.

Key aspects of hyllyanalytiikkaa include understanding the optimal quantity of each product to stock on the shelf, determining the best location for products to attract customer attention, and analyzing the impact of promotions and displays on sales. Techniques used in hyllyanalytiikkaa can range from simple manual observation and sales data analysis to more advanced methods employing in-store sensors, cameras, and data analytics software.

Retailers utilize hyllyanalytiikkaa to make informed decisions about product assortment, planogram design (the visual diagram of where products should be placed on shelves), and inventory management. By understanding what sells where and in what quantities, businesses can reduce stockouts, minimize overstocking, and improve the overall shopping experience for customers. This data-driven approach helps to ensure that the most popular and profitable products are prominently displayed and readily available, ultimately contributing to increased revenue and efficiency for the retailer.