HoYoverses

HoYoverse is the global brand name for miHoYo, a Chinese video game development and animation studio. Founded in 2012, the company is known for its free-to-play action role-playing games with a gacha monetization model. The name "HoYoverse" encompasses the company's broader ambitions beyond just game development, including its expansion into anime, manga, and other entertainment media.

The company's most prominent titles include Genshin Impact, a widely popular open-world action RPG released in 2020, and Honkai Impact 3rd, an earlier action game. These games are characterized by their anime-inspired art style, engaging gameplay mechanics, and extensive lore. HoYoverse has cultivated a dedicated fanbase through consistent content updates, live-service operations, and a strong presence on social media platforms.

In addition to its gaming ventures, HoYoverse is also developing new intellectual properties and exploring different genres. The brand aims to create a connected universe across various media, allowing fans to experience its characters and stories in multiple forms. This multi-media approach is central to HoYoverse's long-term strategy for global entertainment.