Herferð
Herferð is an Estonian noun meaning a planned, organized effort toward a specific goal. It is used to describe military campaigns, political or social campaigns, and other coordinated drives such as information, fundraising, or public outreach campaigns. A herferð typically implies strategic planning, mobilization, messaging, and the allocation of resources over a period of time.
Etymology and usage: The term is native to Estonian and appears in formal, historical, and literary contexts.
Contexts: In political reporting or archival sources, a party’s electoral effort may be described as a herferð
See also: kampaania, ekspeditsioon, in Estonian-language contexts.