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Heineken

Heineken is a Dutch brewing company known for its flagship pale lager, Heineken. It was founded in 1864 by Gerard Adriaan Heineken in Amsterdam and has grown into one of the world's largest beer producers. Heineken N.V. is the parent company, with Heineken International serving as the brewing and brand-management arm. The brand is widely recognized for its green bottle and red star.

Throughout the late 19th and 20th centuries, Heineken expanded internationally, adopting the lager style that became

Brewing and products: Heineken's beer is a pale lager typically around 5% ABV, produced from water, malted

Sustainability and corporate affairs: Heineken pursues sustainable production under its Brewing a Better World program, focusing

Global presence and branding: Headquartered in Amsterdam, Heineken operates in many countries and maintains a large

its
hallmark.
The
company
developed
a
global
production
and
distribution
network
and
evolved
into
a
publicly
traded
corporation.
It
operates
a
broad
portfolio
of
beer
brands
beyond
Heineken,
including
Amstel,
along
with
regional
and
international
offerings,
and
distributes
its
products
in
many
parts
of
the
world
through
a
network
of
breweries.
barley,
hops,
and
yeast.
It
is
packaged
in
bottles,
cans,
and
kegs,
and
the
company
has
introduced
non-alcoholic
options
such
as
Heineken
0.0
in
many
markets.
on
reducing
water
and
energy
use,
lowering
carbon
emissions,
and
improving
packaging
and
waste
management.
The
company
emphasizes
responsible
drinking
and
marketing
practices.
international
brewing
network.
It
markets
a
broad
portfolio
of
beers
and
engages
in
global
marketing
and
sponsorship
activities
as
a
prominent
player
in
the
beer
industry.