Hashtagit

Hashtagit is a cloud-based platform designed to help individuals and organizations manage, analyze, and optimize the use of hashtags across social media. The service combines a hashtag generator, performance analytics, and campaign management to assist content creators, marketers, and brands in selecting tags that maximize reach and engagement. It supports major networks such as X, Instagram, TikTok, and LinkedIn, and provides access to trend data, competitive benchmarks, and curated tag libraries.

Hashtagit was founded in 2013 by Lina Park and Marco Singh in San Francisco, with seed funding from AngelBridge. The platform entered public beta in 2014 and expanded over time to include AI-powered hashtag recommendations, cross-platform monitoring, and an API for developers. The company positioned the product for marketing teams as well as individual creators seeking to grow reach.

Key features include an AI-assisted hashtag generator that analyzes topic relevance and audience signals, real-time trend alerts, performance dashboards showing impressions, engagement, and CTR by tag, the ability to save and organize hashtag sets, and integration with major social networks for tag insertion and monitoring. Some plans offer competitive benchmarking and branded campaign tracking.

Reception has been mixed; users report improved discoverability when hashtags are used strategically, while reviews emphasize that hashtags are only one factor in reach and that content quality remains critical. Privacy and data-use concerns have been raised in some jurisdictions due to analytics data collection.

See also: Hashtag, Social media analytics, Digital marketing.