Hardwareketens

Hardwareketens is a Dutch term that refers to a business model or strategy used by retailers that sell consumer goods, particularly electronics, home appliances, and other household products. The concept involves creating a network of specialized stores that cater to specific product categories, often overlapping with those of their competitors.

The hardwareketen concept originated in the Netherlands in the 1950s and 1960s, where it was implemented by retail chains such as De Kunst, Van der Valk, and Single. These chains developed separate divisions or product lines, each focusing on a specific area of consumer goods, such as electric appliances, furniture, or DIY supplies. This approach allowed them to establish more targeted and efficient supply chains, improving their ability to compete with other retailers.

Hardwareketens use a combination of wholesale and retail strategies to stock and distribute their products. They often maintain direct relationships with manufacturers or importers, enabling them to secure better prices, better delivery times, and more flexibility in product offerings. By focusing on a specific category of products, hardwareketens can also invest more in training and support for customers, which can lead to increased sales and customer loyalty.

While the concept of hardwareketens originated in the Netherlands, similar business models have been adopted by retailers in other countries, including Germany and the United States. However, the hardwareketen concept remains distinctly tied to the history and retail environment of the Netherlands. Its influence can still be seen in modern retail strategies, particularly in the organized retail market.