HardtoFind

HardtoFind is an Australian online marketplace that specializes in discovery and purchase of unique products from independent designers and small retailers. The site curates items across categories such as fashion, homewares, gifts, jewelry, and art, with an emphasis on design-led, handmade, or limited-edition goods.

As a multi-seller platform, HardtoFind hosts storefronts for a range of sellers who manage their own listings and inventory. HardtoFind provides the interface for product discovery, checkout, payments, and customer service, while sellers handle fulfillment and returns in line with their own policies. The site also features editorial content and gift guides to showcase distinctive items.

HardtoFind was established in Australia in the early era of online shopping and grew to become a notable destination for independent design. It has since expanded its catalog to include a broader international audience and a wider range of product categories while maintaining its focus on original and limited-offer products.

Reception and impact are characterized by a reputation for supporting small businesses and designers, offering an alternative to mass-market retail. The platform faces competition from other global marketplaces and occasional criticisms related to price premiums, shipping times, or variability in seller performance.