Handelskatalogen

Handelskatalogen is a term used in Scandinavian markets to denote a trade catalog or directory that connects buyers and sellers in business-to-business contexts. Traditionally, it served as a centralized reference that companies could consult to identify potential suppliers, manufacturers, and service providers across various industries. The publication functioned as both a sales channel and a source of market intelligence for buyers and sellers.

Content in handelskatalogen typically includes company names and contact details, product or service categories, short descriptions, and catalog numbers or SKUs. Many entries provide addresses, phone numbers, websites, and information about distribution networks, industries served, and, where relevant, certifications or compliance notes. Editions may group listings by industry or region and sometimes include advertising or market news.

History and evolution: The concept dates from earlier 20th-century business practice, when printed handelskatalogen served as a standard reference in trade fairs and office environments. As digital technology progressed, many regional handelskatalogen migrated online, becoming searchable online directories, downloadable catalogs, or entry points to supplier portals, with enhanced search capabilities, filters, and linkable inquiries.

Impact and current use: While the rise of general online marketplaces and manufacturer websites has reduced reliance on traditional printed catalogs, handelskatalogen remains a familiar term in some markets for B2B sourcing and supplier discovery. The form and reach of such catalogs vary by country and publisher, with some editions continuing in print while others exist exclusively in digital form.