Haluttava

Haluttava is a Finnish adjective meaning desirable or sought-after. It is formed from the verb haluta, “to want,” with the participial suffix -ttava, which creates an adjective describing something that is wanted or in demand. The term is commonly used in everyday language as well as in marketing, economics, and decision-making discussions to characterize objects, features, or outcomes that people find attractive or valuable.

Usage examples include phrases such as haluttava tuote (a desirable product), haluttava ratkaisu (a desirable solution), or haluttava vaihtoehto (a desirable option). In predicative use, one can say that something is haluttava, for instance, Tämä ehdotus on haluttava. The word can carry neutral, evaluative, or aspirational nuance depending on context, and it is often contrasted with negations such as ei haluttava or ei haluta (not desirable or not wanted in a given situation).

Related forms include haluttavuus, a noun meaning desirability. This noun is used to discuss the quality or degree of desirability in a more abstract sense, such as in studies of consumer preferences or policy outcomes. Haluttava remains a versatile term for describing what is valued, attractive, or likely to be pursued in a given context, from everyday decisions to strategic planning.