HEYfamilier

HEYfamilier is a creative agency based in Stockholm, Sweden, that specializes in the development of family‑friendly content and interactive experiences. The company was founded in 2015 by Sofia Lindberg and Henrik Karlsson, who previously worked in the digital media sector for several major broadcasting networks. From its inception, the agency has aimed to blend storytelling, technology and community engagement to produce media that appeals to both children and adults.

In its early years, HEYfamilier concentrated on producing short animated series and educational apps for children’s television networks. By 2018 the firm had expanded its portfolio to include immersive augmented reality experiences for museums and experiential marketing campaigns for toy manufacturers. The agency’s flagship project, “The Forest Adventure,” a mobile game that teaches environmental stewardship, received a nomination for the Swedish Children’s Award in 2019.

HEYfamilier has collaborated with international partners such as Disney Interactive and LEGO Education. In 2021, it launched a global initiative called FamilyPlay, which offers free access to its educational platforms in schools across Scandinavia. The organization emphasises sustainability, regularly incorporating eco‑friendly production practices in its projects.

Today HEYfamilier remains an influential player in the family media space, openly sharing research on child‑friendly digital engagement and advocating for inclusive content creation within the entertainment industry.