Günstigergünstigere

Günstigergünstigere is a nonce word in German that appears to be formed by combining the adjective günstig (favorable, cheap) with the comparative form günstigere (cheaper) in a stacked, reduplicative sequence. It is not registered as standard German but is seen in informal language, advertising humor, and linguistic play to convey intensified cheapness or to mock inflated marketing language.

Etymology and morphology: The base günstig yields günstiger (comparative) and günstige­re (attributive form used before a noun). The concatenation günstigergünstigere stacks the two forms without hyphens, producing a semantic sense of “even more cheaper” or “even more favorable.” It does not conform to standard declension and may be considered a playful or emphatic device.

Usage: Mostly encountered in online memes, social media posts, or light advertising copy when authors want to exaggerate discounts or suggest a price is extremely favorable. It may appear hyphenated (günstiger-günstigere) or as a rhetorical flourish in slogans. In formal writing or dictionaries, the form is generally regarded as nonstandard or humorous; standard alternatives include noch günstiger (even cheaper) or noch günstigere Angebote (even more favorable offers).

See also: German comparative forms, reduplication in German, linguistic neologisms, advertising language.