Grundig

Grundig is a German consumer electronics brand with roots in the postwar era. It was founded in 1945 by Max Grundig in Fürth, near Nuremberg, initially as a radio repair shop that began producing radio receivers for a broader market. The company soon diversified into television sets, audio equipment, and later a wider range of household electronics, expanding its sales networks across Europe and beyond. By the 1960s and 1970s Grundig had grown into a major European manufacturer, known for its emphasis on consumer-focused design and engineering.

Over the following decades Grundig underwent several ownership changes and restructuring as the global electronics industry consolidated and competition intensified. In 2007 the brand was acquired by Koç Holding, a Turkish conglomerate with extensive operations in consumer electronics through its Arçelik group. Since the acquisition, Grundig-branded products have continued to be sold worldwide, with production and development activities managed by Koç’s electronics subsidiaries and licensed partners. In many markets, Grundig products are manufactured within a broader network that includes facilities in Europe and Asia and are marketed alongside other Koç/Arçelik brands.

Today, Grundig remains a recognizable name in mid-range consumer electronics, including televisions, audio equipment, and small appliances, though its manufacturing and corporate structure are largely integrated with Koç Holding’s global operations. The brand’s history reflects the broader arc of postwar German engineering, international expansion, and later integration into a multinational electronics group.