Gradito

Gradito is an Italian adjective meaning pleasing, welcome, or appreciated. It is commonly used to describe something that is well-received or considered desirable, often in expressions such as “un dono molto gradito” (a very welcome gift).

Etymology traces gradito to the Italian verb gradire, meaning to please or to be pleased. The verb itself derives from a root related to Latin gratus, meaning pleasing or agreeable. In daily Italian, gradito functions as a predicate adjective and can describe people, gifts, experiences, or favors that are favorably regarded.

In contemporary usage, gradito often appears in social, commercial, or hospitality contexts to convey appreciation or positive reception. For example, a host might regard a guest’s attendance as “molto gradita,” emphasizing that the guest is valued and welcomed. Brands or projects occasionally adopt Gradito as a proper name to evoke notions of quality or customer appreciation, though such uses are informal and not tied to a single, prominent entity.

See also: gratitude, grateful, welcome, gradimento (the related noun meaning favor or liking in Italian). Gradito remains primarily a vocabulary term in Italian, with occasional use as a branding choice in Italian-speaking contexts.