Gower

Gower, also known as the Gower Peninsula, is a coastal region in south-west Wales that forms the western part of the historic county of Glamorgan and is today within the City and County of Swansea. It is notable for its distinctive landscapes and coastline, and in 1956 it was designated the United Kingdom’s first Area of Outstanding Natural Beauty (AONB), a status intended to protect its scenic value and rural character.

Geography and landscape

The peninsula shows a mix of limestone and sandstone geology that produces dramatic cliffs, coves, and caves alongside rolling farmland and heathland. Its coastlines include several prominent features and beaches, making the area popular for walking, sightseeing, and water-based activities. Inland, small villages and fields contribute to a rural character that contrasts with the nearby urban areas of Swansea.

Coastline and notable sites

Publicly accessible beaches and headlands are among the Gower’s defining features. Rhossili Bay, Three Cliffs Bay, and Worm’s Head are widely recognised, with Worm’s Head being a tidal promontory connected to the mainland at low tide.

Ecology and conservation

The Gower AONB designation supports a range of habitats, including maritime cliffs, coastal grasslands, and heathland, which shelter seabirds and other wildlife. Conservation and planning efforts are coordinated by the Gower AONB Partnership in collaboration with local authorities.

History and economy

Human activity on the Gower dates back to prehistoric times, and the peninsula contains archaeological and historic sites. In contemporary times, tourism and farming are the principal economic activities, with the landscape drawing visitors for its natural beauty, beaches, and outdoor recreation.