GShock

Casio G-Shock is a line of watches manufactured by the Japanese electronics company Casio. Introduced in 1983, G-Shock watches are renowned for their exceptional durability and resistance to impact, water, and shock. The brand's core concept, "Triple 10," signifies a target of 10-year battery life, 10-bar water resistance, and a 10-meter fall resistance.

The development of G-Shock was driven by engineer Kikuo Ibe's desire to create a watch that was virtually indestructible. Early models featured a unique hollow-casing construction with a cushioned bezel and band, which protected the internal module from direct impact. This innovative design, combined with robust materials and advanced shock-absorbing technologies, quickly established G-Shock's reputation for toughness.

Over the decades, G-Shock has expanded its product range to include a wide variety of models, from basic digital timepieces to more complex analog-digital combinations and smartwatches. They often incorporate advanced features such as atomic timekeeping, solar charging, Bluetooth connectivity, and various sensor functions like altimeters, barometers, and thermometers. G-Shock watches are popular among outdoor enthusiasts, athletes, military personnel, and anyone seeking a reliable and rugged timepiece. The brand has also cultivated a strong following in streetwear and fashion culture.