Fogyasztóink

Fogyasztóink is the first-person plural possessive form of the Hungarian noun fogyasztó, meaning “consumer” or “customer.” Literally, it translates to “our consumers” or “our customers” and is used by companies and organizations to refer collectively to their audience of buyers and users. The form is created by adding the possessive suffix -ink to fogyasztó: fogyasztó + ink.

Usage of fogyasztóink is common in corporate communications, marketing materials, newsletters, and customer relations where a speaker wants to address a group of customers inclusively. It signals a belonging between the organization and its audience, and it can appear in salutations such as “Kedves fogyasztóink,” meaning “Dear our customers.” The tone is generally neutral to polite, though some styles favor other terms depending on the desired relationship and formality.

Linguistic notes and alternatives: fogyasztó is a general term for a person who consumes goods or services; related terms include vevő (customer) and ügyfél (client). The choice among these words can reflect different nuances of the business relationship—transactional versus service-oriented, or informal versus formal. Fogyasztóink is specifically a collective, inclusive form that treats the customer base as a unified group.

See also: fogyasztóvédelem (consumer protection); magyar nyelvtan (Hungarian grammar); marketing nyelv (marketing language).