Felárazás

Felárazás is a Hungarian term that translates to "overpricing" or "excessive pricing." It refers to the practice of setting a price for a product or service that is significantly higher than its perceived value, cost of production, or the prevailing market rate. This can occur in various contexts, including retail, services, and even during times of scarcity or demand.

The motivations behind felárazás can be diverse. In some cases, it might be a deliberate strategy to maximize profits, particularly if a business holds a monopoly or has a strong brand reputation that allows them to command premium prices. Other times, it can be a reaction to increased costs, such as rising raw material prices or transportation expenses, though the increase in price might exceed the actual cost increase. During emergencies or periods of high demand, such as natural disasters or supply chain disruptions, felárazás can become a significant issue as sellers exploit the urgent need of buyers.

Consumers often perceive felárazás negatively, as it can lead to feelings of being exploited. This practice can damage a company's reputation and lead to a loss of customer loyalty. In some jurisdictions, excessively high pricing during certain circumstances, like emergencies, may be subject to legal scrutiny and regulations aimed at consumer protection. Ultimately, felárazás represents a pricing strategy where the cost to the consumer is disproportionately high compared to the intrinsic value or market norms.