Experiencesare

Experiencesare is a neologism used in discussions of user experience, product design, and marketing to denote a philosophy or framework that places experiences at the center of value creation. The term treats experiences as the primary asset rather than features, prices, or channels. It is not a standardized concept; its exact definition varies across authors, and it appears in industry discussions and some academic writing since the mid-2010s.

Core ideas of experiencesare include prioritizing qualitative data about how users feel and behave in real contexts, and mapping the customer or user journey as a holistic experience rather than a sequence of discrete touchpoints. It emphasizes integrating service design, interaction design, and narrative elements to produce coherent, memorable experiences that resonate across moments of contact with a brand or product.

Practices associated with experiencesare include journey mapping, ethnographic research, experiential prototyping, and the use of experience-focused metrics. Decisions are guided by experiential outcomes such as immersion, resonance, and perceived value, alongside traditional usability or performance metrics. In marketing and product development, experiencesare encourages aligning design and messaging with the overall experiential narrative rather than isolated features.

Criticism centers on vagueness and subjectivity, as well as potential neglect of practicality, accessibility, or technical reliability if overemphasized. Measurement can be inconsistent, and applying the concept across diverse products or services may prove challenging. Etymologically, the term signals that experiences constitute value. Related concepts include customer experience, the experience economy, and service design.