Eswashing

Eswashing is a term used to describe the practice of downplaying or obscuring the environmental impact of a product, service, or company. It is a form of greenwashing, but specifically focuses on minimizing the negative aspects rather than exaggerating the positive ones. For example, a company might highlight its use of recycled materials while omitting details about its high energy consumption or waste generation.

This practice aims to create a more favorable public perception by presenting an incomplete or misleading picture of environmental performance. It can involve selective reporting of data, using vague or ambiguous language, or focusing on minor positive initiatives while ignoring larger environmental harms. The goal is often to avoid scrutiny and maintain a positive brand image without making substantial changes to environmental practices.

Eswashing can be difficult to detect because it doesn't necessarily involve outright falsehoods. Instead, it relies on omission and misdirection. Consumers and investors may be led to believe a company is more environmentally responsible than it actually is, influencing purchasing decisions and investment strategies. Regulatory bodies and consumer advocacy groups often work to expose and address eswashing to promote genuine environmental accountability.