Espectaculares

Espectaculares is the plural form of the Spanish adjective espectacular. In general usage, the term describes things that are striking, impressive, or attention-catching. In advertising and media contexts, espectaculares is a common designation for large outdoor advertising signs.

In many Spanish-speaking countries, espectaculares specifically refers to large roadside or urban advertising signs, often illuminated or digital. These structures are a component of outdoor advertising and are designed to achieve high visibility from a distance, typically featuring concise messaging and strong visuals. They range from static posters to digital LED displays and may be associated with both commercial campaigns and public information messages.

Regulation of espectaculares varies by jurisdiction and can cover aspects such as size, lighting, placement, duration of campaigns, and, for digital signs, animation or brightness limits. Debates about aesthetics, urban impact, and safety have influenced zoning laws and licensing regimes in several cities. The concept is distinct from other forms of outdoor media, like banners or transit advertising, though it overlaps with them in use and function. See also: billboard, outdoor advertising, valla publicitaria, publicidad exterior.