Ennakkonäytökset

Ennakkonäytökset, often translated as preview screenings or advance screenings, are special film showings held before a film's official public release. These events serve various purposes within the film industry and for the public. For filmmakers and distributors, they are a crucial tool for gauging audience reactions, testing marketing strategies, and identifying potential issues before a wide release. Critics and journalists are frequently invited to these screenings to generate early reviews and build anticipation.

Beyond industry professionals, preview screenings can also be offered to select groups of the public. This might include fan clubs, loyalty program members, or randomly selected individuals who have signed up for such opportunities. These public screenings provide a valuable opportunity for general audiences to experience a film before anyone else and can generate word-of-mouth buzz. In some cases, certain advance screenings are free of charge, while others may require a ticket purchase. The feedback gathered from these early viewings can sometimes influence minor adjustments to the film or its promotional campaign, although significant changes are rare at this late stage of production. Ennakkonäytökset are a common practice in many film markets and are an integral part of the film release process.