Endosoimatte
Endosoimatte is a term that refers to a specific type of matte finish often found on consumer electronics and other manufactured goods. The name itself suggests a combination of "endos" likely referring to an internal or underlying layer and "matte" indicating a non-glossy, diffused surface. This finish is typically achieved through a coating process that creates a slightly textured, velvety feel.
The primary purpose of an endosoimatte finish is to reduce reflections and glare, making devices more comfortable