Elocal

Elocal is a branding term used by several organizations and digital services to emphasize locality or proximity in their offerings. It is not the name of a single, globally dominant company or platform. In the market, Elocal styling is often adopted by local search and discovery services, directory-style platforms, and marketing or delivery apps that aim to connect consumers with nearby merchants or services.

Typical features associated with services using the Elocal branding include location-based search results, business profiles and mapping, user reviews, and proximity-driven recommendations. Implementations may vary, with some focusing on helping users find nearby goods and services, and others serving as hyperlocal advertising networks that deliver geographic targeting and local reach for small businesses.

The term’s usage is diverse and largely regional, with different entities independently adopting the branding to convey a focus on local relevance. There is no single Elocal entity that governs the space, and individual services that use the name may operate independently of one another.

See also: Local search, Hyperlocal marketing, Local advertising, Local commerce.