Elloe

Elloe is a fictional character created by Apple's animation studio for their animated short film, "Elloe." The film was released in 2019 and serves as a visual representation of the company's focus on accessibility and inclusivity. Elloe herself is depicted as a small, amorphous creature that can change its shape and color. The narrative of the short film centers on Elloe's journey of self-discovery and interaction with the world, highlighting how different abilities can be embraced and celebrated.

The character of Elloe is designed to be universally relatable, transcending language barriers through its visual storytelling. Its fluid form allows it to adapt to various situations, symbolizing flexibility and resilience. The film, and by extension the character, aims to convey a message of empowerment, encouraging viewers to appreciate diversity and understand that everyone has unique strengths. Elloe's interactions in the short are characterized by curiosity and a gentle approach to problem-solving, often utilizing its adaptable nature to overcome obstacles. The character's minimalist design and expressive movements contribute to its charm and its role as an ambassador for Apple's ongoing commitment to making technology accessible to everyone.