Einstökum

Einstökum is the dative plural form of the Icelandic adjective einstök, meaning “unique” or “one-of-a-kind.” It occurs before a plural noun when the noun is in the dative case. In everyday Icelandic, einstök describes something exceptional and is used to emphasize distinctness. For example, einstökum hlutum means “unique items,” einstökum tækifærum means “unique opportunities,” and einstökum aðstæðum means “unique circumstances.”

Grammar and usage: The base form einstök is declined like other Icelandic adjectives to agree with the noun in gender, number, and case. The suffix -um marks the dative plural. The form appears mainly in written language, marketing, and formal contexts where the speaker wishes to stress rarity or selectiveness. It can also be found in fixed phrases and labels, including product descriptions and event promotions.

Brand and cultural notes: The word einstök is also used as part of branding in Iceland, most notably by the brewery Einstök Ölgerð, which markets its beers under the name Eclipse of Icelandic origin. In such uses, einstök functions as a proper noun within branding, rather than as a descriptive adjective.

See also: Icelandic language, Icelandic adjectives, Icelandic grammar, branding in Icelandic.