Eggo

Eggo is a brand of frozen waffles produced by Kellogg's. It was introduced in the United States in the 1950s as a convenient toaster-ready breakfast item and has remained a staple of quick meals. The name and branding emphasize a simple, approachable product for families.

Product line: The core product is frozen waffles available in several varieties, including Regular/Homestyle, Thick & Fluffy, and Buttermilk, with flavors such as Blueberry and Cinnamon Toast. The brand also offers Mini-Waffles and French Toast Sticks. Waffles are designed to be toasted or microwaved and are commonly served with butter and syrup, though they appear in many toppings and recipes.

History and advertising: Eggo has used television campaigns and the well-known jingle L’eggo My Eggo, which became an enduring symbol of the brand. Kellogg's markets Eggo as a convenient breakfast or snack option, distributed widely through grocery stores and other retailers.