EAAB

EAAB stands for Electronic Arts Audience Blueprint. It is a proprietary analytics and segmentation tool developed by Electronic Arts (EA), a major video game company. The purpose of EAAB is to understand and categorize the player base of EA's games. By analyzing player behavior, preferences, and demographics, EAAB helps EA tailor game development, marketing campaigns, and monetization strategies to specific player groups.

The system gathers data from various sources, including in-game activities, purchase history, and engagement patterns across different EA titles. This information is then processed to create detailed player profiles and segments. These segments can range from casual players to highly engaged "whales" who spend significant amounts of money on games. Understanding these segments allows EA to personalize the player experience, offer relevant content, and optimize their business decisions. EAAB is considered a key component of EA's data-driven approach to game development and live services.