Dripfeed

Dripfeed is a term used to describe the gradual release of information or content over a period of time, rather than all at once. This method is often employed in marketing, education, and online content distribution. In marketing, a drip campaign might involve sending a series of emails to a prospective customer over several days or weeks, each email providing new information or a call to action. This allows for a more controlled and persuasive approach, building interest and trust incrementally.

In education, dripfeeding is used to deliver course material in smaller, digestible chunks. This can help learners avoid feeling overwhelmed and allows for better retention of information. Online platforms might use dripfeed to release new episodes of a series or new articles on a blog, keeping audiences engaged over a longer duration. The opposite of dripfeed would be a "binge" release, where all content is made available simultaneously. The effectiveness of dripfeed relies on maintaining audience interest and providing consistent, valuable content throughout the release schedule. It aims to create anticipation and a sustained engagement rather than an immediate, fleeting impression.