Donorsegmentatie
Donorsegmentatie is the process of dividing a donor base into distinct groups based on shared characteristics. This practice is employed by non-profit organizations and charities to better understand their supporters and tailor their communication and fundraising strategies. By segmenting donors, organizations can move away from a one-size-fits-all approach to engagement.
Common segmentation criteria include demographics (age, location, income), donation history (frequency, amount, recency), engagement level (volunteer
The benefits of donor segmentation are numerous. It allows for more personalized and relevant messaging, which