Demandgeneration
Demand generation is a holistic marketing approach aimed at creating awareness and demand for a company's products or services, with the goal of building a predictable, scalable pipeline for sales. It emphasizes alignment between marketing and sales and seeks to influence the entire buyer journey, from early interest to purchase.
Programs combine content marketing, digital advertising, events, email, social media, SEO, and ABM. Instead of focusing
Key processes include audience segmentation, messaging mapping to funnel stages, content strategy, lead scoring and lifecycle
Common metrics include pipeline generated, qualified leads (MQLs/SQLs), conversion rates, time to close, win rate, CAC,
Best practices include strong sales-marketing alignment, data-driven decision making, clear attribution, privacy-compliant outreach, and continuous testing