Datalogixs

Datalogixs was a company that provided data and analytics services, primarily focused on the advertising and marketing industries. Founded in 2007, it aimed to help businesses understand consumer behavior and target their advertising more effectively. The company collected and analyzed data from various sources, including loyalty programs, purchase data, and online activity, to create detailed profiles of consumers. This allowed advertisers to move beyond broad demographic targeting and reach specific individuals or household groups based on their past purchasing habits and interests.

Datalogixs' core technology involved matching offline consumer data with online advertising platforms. This enabled advertisers to use their existing customer data to find and reach those same consumers online, or to identify new customers with similar characteristics. The company partnered with major retailers and data providers to build its extensive dataset.

In February 2015, Oracle acquired Datalogixs for approximately $1.3 billion. The acquisition was part of Oracle's strategy to expand its advertising and data cloud capabilities. Following the acquisition, Datalogixs' technology and data were integrated into Oracle's advertising and marketing solutions, enhancing Oracle's ability to offer data-driven advertising services to its clients. The Datalogixs brand was subsequently phased out as its operations became part of Oracle's broader offerings.