Danaeffect

The Danaeffect is a term coined by American art critic and writer Jerry Saltz to describe a perceived phenomenon in the contemporary art world. It refers to the tendency for artworks to gain significant critical attention and market value not necessarily due to their intrinsic artistic merit, but rather because they are championed by influential critics, curators, gallerists, or collectors. The "effect" is the amplification of an artist's reputation and the creation of a buzz around their work, which can then lead to exhibitions in prominent institutions, sales at high prices, and inclusion in major collections.

Saltz often uses the term in a critical context, suggesting that the Danaeffect can sometimes obscure genuine artistic innovation or lead to the overvaluation of less substantial work. It highlights the complex interplay between artistic production, critical discourse, and the art market, where external validation and social capital can play a substantial role in an artwork's reception and success. The term implies a cyclical reinforcement, where early endorsement leads to more attention, which in turn validates the initial endorsement.

The origin of the name "Danaeffect" is not explicitly tied to a specific individual named Dana, but rather serves as a conceptual placeholder for this influential, often invisible, network of support. It prompts discussion about how contemporary art is evaluated, promoted, and ultimately consumed, questioning the extent to which objective artistic quality is the sole determinant of success.