Céltermék

Céltermék, also known as a target product, is a concept used in strategic marketing and product development to guide the creation and positioning of new products. It is a hypothetical product that does not yet exist, but serves as a reference point for developing a real product. The céltermék is defined by its features, benefits, and positioning in the market, and it helps companies to focus their efforts and resources on creating a product that meets the needs and desires of their target customers.

The concept of céltermék was popularized by the Hungarian marketing theorist István Fodor, who argued that companies should first define the ideal product for their target customers, and then work backwards to develop a real product that can deliver those benefits. This approach helps to ensure that the final product is well-aligned with customer needs and market demands, and increases the likelihood of its success.

The céltermék can be used in various stages of product development, from initial concept generation to market launch and beyond. It can help to clarify the product's value proposition, identify potential competitors, and guide the development of marketing and sales strategies. By focusing on the céltermék, companies can avoid the pitfalls of feature creep and over-engineering, and create products that are truly customer-centric and competitive in the market.