Célpiaci

Célpiaci is a Hungarian adjective used in marketing and business to describe anything relating to the target market—the specific group of consumers a product or campaign is intended to reach. It is often attached to nouns to form compound terms, such as célpiaci elemzés (target market analysis), célpiaci szegmentáció (target market segmentation), or célpiaci kutatás (target market research).

Etymology: From cél ('goal, aim') and piac ('market'). In Hungarian business language, célpiaci conveys strategic focus on a defined customer segment rather than the market as a whole.

Usage: It qualifies strategies, research, products, or communications designed for a defined audience. Célpiaci decisions are typically based on a defined target market and are related to, but distinct from, concepts such as célcsoport (target audience) and piackutatás (market research).

Examples: Hungarian: "A vállalat célpiaci pozícionálása a fiatal felnőttekre összpontosít." English: "The company's target-market positioning focuses on young adults."

See also: célpiac, célcsoport, piackutatás, marketing.