Cuyana

Cuyana is a demonym in Spanish for a person from the Cuyo region of Argentina. The feminine form is cuyana and the masculine is cuyano. The term is used in local speech and media to refer to residents of the Cuyo area.

Geography and economy of the Cuyo region include the provinces of Mendoza, San Juan, San Luis, and La Rioja, located along the western slopes of the Andes. The region features dry valleys and river-irrigated agriculture. Mendoza is especially known for its wine industry, with viticulture and related agribusiness playing a defining role, alongside tourism and, in some areas, mining.

History and identity: the Cuyo region was inhabited by indigenous peoples before Spanish colonization, and the name Cuyo has been in use since colonial times to designate this frontier zone, later evolving into a broader administrative and cultural region.

Other uses: in contemporary contexts, Cuyana may also refer to a fashion brand that uses the name in branding. The brand is not geographically tied to the Cuyo region but has adopted the term as part of its identity and product line.

See also: Cuyo; Mendoza; San Juan; La Rioja.