Csúcsdíjszabás

Csúcsdíjszabás, often translated as peak pricing or surge pricing, is a dynamic pricing strategy where prices for goods or services are increased during periods of high demand. This is commonly observed in industries such as ride-sharing, where prices rise during rush hour or bad weather. The core principle is to balance supply and demand; higher prices incentivize more service providers to enter the market and also discourage some consumers from purchasing, thereby allocating limited resources more efficiently.

The implementation of csúcsdíjszabás typically relies on algorithms that monitor real-time demand and supply levels. When demand significantly outstrips supply, prices are automatically adjusted upwards. Conversely, during off-peak hours, prices may be lower to stimulate demand. Critics argue that this practice can be exploitative, particularly for essential services or during emergencies, as it can make services unaffordable for some consumers when they need them most. Proponents, however, maintain that it is an effective mechanism for market allocation and ensuring service availability. Many ride-sharing platforms, for instance, clearly communicate the surge pricing to users before they confirm a ride.