CottonReNamed

CottonReNamed is an open-source project focused on improving the sustainability and transparency of the global cotton industry. Launched in 2019, the initiative aims to address challenges such as deforestation, water depletion, and labor exploitation by promoting responsible cotton sourcing and production. The project encourages brands, retailers, and manufacturers to adopt more ethical and environmentally friendly practices through a standardized naming convention for cotton products.

The core concept of CottonReNamed involves rebranding conventional cotton as "Conventional Cotton" while reserving the term "Cotton" for products that meet specific sustainability criteria. These criteria include compliance with fair labor standards, reduced water usage, and minimized chemical inputs. By doing so, the project seeks to incentivize companies to transition toward more sustainable alternatives, making it easier for consumers to identify and support eco-friendly choices.

CottonReNamed operates through collaboration with industry stakeholders, including nonprofits, certifying bodies, and businesses. It does not issue its own certification but instead works to align existing sustainability standards under a unified framework. The initiative emphasizes transparency by encouraging companies to disclose their cotton sourcing practices, fostering accountability within the supply chain.

While CottonReNamed has gained attention for its innovative approach, its adoption remains voluntary, and its long-term impact depends on industry-wide participation. Critics argue that the initiative may face challenges in enforcement and consumer awareness, while supporters highlight its potential to drive systemic change in the textile industry. As of now, CottonReNamed continues to advocate for a more sustainable future for cotton production through education, policy influence, and industry engagement.