CottonReNamed
CottonReNamed is an open-source project focused on improving the sustainability and transparency of the global cotton industry. Launched in 2019, the initiative aims to address challenges such as deforestation, water depletion, and labor exploitation by promoting responsible cotton sourcing and production. The project encourages brands, retailers, and manufacturers to adopt more ethical and environmentally friendly practices through a standardized naming convention for cotton products.
The core concept of CottonReNamed involves rebranding conventional cotton as "Conventional Cotton" while reserving the term
CottonReNamed operates through collaboration with industry stakeholders, including nonprofits, certifying bodies, and businesses. It does not
While CottonReNamed has gained attention for its innovative approach, its adoption remains voluntary, and its long-term