Consumentenwaarde

Consumentenwaarde, or consumer value, refers to the perceived benefits a consumer receives from a product or service relative to its cost. It's a fundamental concept in marketing and economics, explaining why consumers choose one offering over another. This value is not solely based on objective features but also on subjective perceptions, including emotional and social aspects.

The assessment of consumer value is dynamic and personal. What one consumer values highly, another might not. Factors influencing this perception include quality, price, convenience, brand reputation, customer service, and the overall experience associated with the purchase and use of a product or service. Companies strive to create and communicate high consumer value to attract and retain customers.

There are several types of consumer value. Functional value relates to the product's performance and utility. Emotional value stems from how a product makes the consumer feel. Social value comes from its ability to enhance social standing. Experiential value is derived from the sensory or aesthetic aspects of using a product. Understanding these different facets allows businesses to tailor their offerings and marketing strategies effectively. Ultimately, consumer value drives purchase decisions and influences customer loyalty.