Clutchtype

Clutchtype is a term used in the context of typography and design to describe a specific style of typeface that is characterized by its bold, strong, and often monospaced appearance. The term is a portmanteau of "clutch" and "type," reflecting the typeface's ability to "grip" or "hold" attention due to its distinctive and impactful design. Clutchtype is often used in headlines, logos, and other design elements where a strong visual impact is desired. It is typically sans-serif, meaning it lacks the small decorative lines (serifs) found at the ends of characters in serif typefaces. The design of clutchtype often includes a high contrast between thick and thin strokes, which contributes to its bold and attention-grabbing appearance. Examples of clutchtype include the typefaces used in many modern brand logos and headlines in digital media. The term is not officially recognized in typography literature, but it has become a popular descriptor in design communities for this particular style of typeface.