Clubcard

Clubcard is a loyalty program created by the British supermarket chain Tesco in 1995. It is designed to reward regular shoppers by giving them points for purchases, which can later be exchanged for value against future shopping or other rewards. The program operates primarily in the United Kingdom.

Customers obtain a Clubcard either in physical form or via Tesco’s digital account and mobile app. Points are earned on eligible purchases, typically at a rate of about one point per pound spent, with extra points sometimes offered during promotions or on specific items. Points accumulate in a personal account and can be tracked online or in the app.

Redemption of Clubcard points is generally through Clubcard vouchers. These vouchers carry monetary value and can be used to reduce the cost of shopping in Tesco stores or online. In addition to direct grocery savings, Clubcard vouchers have historically been used in various partner promotions, enabling value offers beyond standard in-store discounts.

The program has evolved with Tesco’s digital initiatives, allowing customers to manage their points, view personalized offers, and link their accounts to online shopping. Over the years, Clubcard has become a prominent feature of Tesco’s customer experience and influenced the broader retail loyalty landscape in the United Kingdom.

Clubcard remains a core component of Tesco’s customer strategy, aimed at encouraging repeat visits and deeper customer engagement. The scheme is widely referenced in discussions of loyalty programs and is viewed as a long-standing example of a supermarket rewards system.