CloudPages

CloudPages is a feature within Salesforce Marketing Cloud that provides a cloud-based environment for creating, hosting, and publishing web content used in digital marketing campaigns. It enables marketers to build landing pages, microsites, and forms that integrate with Marketing Cloud data and automation tools, without needing external web hosting.

Pages are designed in Content Builder and can use templates or custom HTML, CSS, and scripts. They support AMPscript and Server-Side JavaScript to personalize content based on subscriber data. CloudPages can pull data from Data Extensions and can write form submissions back to Data Extensions, enabling seamless data capture and downstream use in journeys and reports. Pages are hosted on Marketing Cloud servers and published to a public URL, making them easy to share in campaigns.

Analytics and tracking are integrated with Marketing Cloud, allowing measurement of page views, conversions, and engagement. The pages can be designed to be mobile-responsive and can include dynamic content that adapts to subscriber attributes for personalized experiences. The platform supports linking pages to other Marketing Cloud assets, such as emails and Journey Builder journeys, so interactions on a page can trigger marketing actions or be used to segment audiences.

Common use cases include campaign landing pages, event registrations, lead capture forms, surveys, and product announcements. CloudPages is typically used within the Marketing Cloud ecosystem to extend email and mobile messaging programs with hosted web content, while leveraging existing data, consent, and analytics infrastructure.