Cervélo

Cervélo is a Canadian manufacturer of high-performance road, track, triathlon, and time trial bicycles. Founded in 1995 by engineers Phil White and Gérard Vroomen, the company's name is derived from the Italian word "cervello," meaning brain, and the Dutch word "wiel," meaning wheel. Cervélo quickly gained a reputation for its innovative engineering and aerodynamic designs, pushing the boundaries of cycling technology.

The company's early focus was on time trial and triathlon bikes, where aerodynamics play a crucial role. They developed proprietary frame designs and tube shapes aimed at reducing drag and improving rider efficiency. This dedication to research and development led to many technological advancements that have since been adopted by the wider cycling industry.

Cervélo sponsors and provides bikes to numerous professional cycling teams across various disciplines, including road racing and triathlon. Their bikes have been ridden to victory in many prestigious events, including Grand Tour stages, World Championships, and Olympic medals. The brand is recognized for its commitment to performance, innovation, and high-quality craftsmanship. While known for its premium pricing, Cervélo bikes are considered by many enthusiasts and professional athletes to be among the best available for competitive cycling. The company continues to evolve its designs, incorporating new materials and technologies to maintain its position at the forefront of bicycle engineering.