Calloutförlängningar

Calloutförlängningar, sometimes translated as "callout extensions" or "announcement extensions," are a feature in digital advertising, primarily used on platforms like Google Ads. They are a type of ad extension that allows advertisers to display additional text alongside their main ad copy. This extra text is designed to highlight specific selling points, offers, or features of a product or service.

The purpose of calloutförlängningar is to provide more information to potential customers without increasing the ad's character limit. This can help to make ads more compelling and informative, potentially leading to higher click-through rates and conversions. Common examples of content used in calloutförlängningar include phrases like "Free Shipping," "24/7 Customer Support," "Award-Winning Service," or "Limited Time Offer."

These extensions are typically displayed automatically by the advertising platform based on various factors, including the relevance of the callout to the search query and the overall quality of the ad. Advertisers can set up multiple calloutförlängningar for a single campaign or ad group, and the platform will choose the most relevant ones to show. They are a valuable tool for advertisers looking to differentiate their offerings and attract more qualified leads.