Cadbury

Cadbury is a British multinational confectionery company known for its chocolate products and a brand of Mondelez International. It traces its origins to 1824 when John Cadbury opened a tea and cocoa shop in Birmingham, England. The business expanded into chocolate manufacture after his son Richard Cadbury began producing boxed chocolates in the 1840s. Cadbury grew into a major confectionery company, building the Bournville factory and a nearby model village to house workers. The company introduced Dairy Milk in 1905, which became its flagship chocolate bar and a cornerstone of a broad product lineup that includes creations such as Creme Egg, Wispa, Flake, and Crunchie.

In 2010, Cadbury was acquired by Kraft Foods, and after Kraft’s 2012 corporate split, Cadbury became a brand within Mondelez International. Cadbury products are marketed worldwide, with a particularly strong presence in the United Kingdom and Ireland, as well as in India, Australia, and other parts of the Commonwealth and Europe. The brand is closely associated with distinctive purple packaging and long-standing advertising campaigns.

Sustainability and ethical sourcing have been important themes for Cadbury. The company has pursued cocoa-farming initiatives and collaboration with third-party certification schemes as part of broader efforts by Mondelez to improve cocoa sustainability, including programs to support farming communities and responsible sourcing. As a prominent global confectionery brand, Cadbury continues to navigate market changes while maintaining its traditional image and product heritage.