Buyonegetone

Buy one get one, commonly abbreviated as BOGO, is a promotional tactic used by retailers to encourage sales. The basic idea is that a customer who purchases one item is entitled to receive a second item either free or at a reduced price. Terms vary by promotion and retailer, with common variants including buy one, get one free (BOGOF) and buy one, get one 50% off. In many cases the free or discounted item must be of equal or lesser value, and the offer may apply only to specific products, sizes, colors, brands, or time windows.

Promotions may apply to items in the same product category or to related products. They can be available in stores, online, or across both channels, and sometimes require selecting the qualifying items in a single transaction. Restrictions frequently include limits on the number of free or discounted items per customer, exclusions for sale or clearance items, and conditions about stock availability.

Retailers use BOGO promotions for several purposes, including increasing short-term sales, moving excess inventory, attracting new customers, or encouraging trial of a product. While these promotions can boost overall volume and foot traffic, they often reduce per-unit margins and may encourage customers to purchase more than they would otherwise. For consumers, BOGO can offer genuine value when the extra item is wanted or planned; otherwise it can lead to unnecessary purchases.

See also: promotions, coupons, pricing strategies, loss leaders.