Brändibriefin

Brändibriefin, often shortened to brief, is a fundamental document in advertising and marketing that serves as a concise outline of a project's objectives and strategies. It acts as a crucial communication tool between a client and an advertising agency or internal marketing team. The primary purpose of a brändibriefin is to ensure everyone involved has a clear and shared understanding of what needs to be achieved, for whom, and how.

A typical brändibriefin includes key information such as the client's background, the specific product or service being promoted, the target audience, the desired outcome of the campaign, the budget, and the timeline. It also details the core message the campaign should convey, any mandatory elements or restrictions, and the key performance indicators (KPIs) that will be used to measure success. A well-written brändibriefin minimizes misunderstandings, saves time and resources, and ultimately leads to more effective and targeted marketing efforts. It is the foundation upon which creative strategies and execution plans are built.