Bruksvane
Bruksvane is a concept in behavioral design that describes the recurring patterns by which people use a product or service. It refers to habitual usage that emerges from routines, ergonomics, and contextual cues, rather than intentional exploration each time. It encompasses frequency, sequence of actions, and preferred features or pathways within an interface or system.
The term comes from Norwegian and Danish roots: bruk meaning use, vane meaning habit or tendency. In
Bruksvane forms through repetition, feedback loops, perceived value, convenience, and habit formation. External factors include device
Researchers measure bruksvane via analytics, diary studies, and qualitative interviews to identify core usage patterns, moments
It is primarily used in Nordic research contexts, though the concept parallels ideas in habit formation and