Bitburger

Bitburger is a German brewery headquartered in Bitburg, Rhineland-Palatinate. The Bitburger Brauerei traces its origins to 1817 and has grown into one of Germany’s best-known pilsner brewers. The flagship beer is Bitburger Premium Pils, a pale pilsner with an alcohol by volume of 4.8%, first introduced in 1953. The Bitburger brand is widely distributed in Germany and exported to more than 60 countries, making it one of the country’s prominent export beers.

In addition to Premium Pils, the brewery produces a range of beers including Radler and Bitburger 0,0% non-alcoholic variants, as well as seasonal releases. The company emphasizes traditional brewing methods and the use of high-quality ingredients to preserve the pilsner style.

Bitburger's advertising has featured the slogan Bitte ein Bit, a recognizable line in German beer marketing that underscores the brand’s commitment to delivering a straightforward, refreshing pilsner experience. The beer is commonly available in bottles and cans of various sizes and is a fixture in German hospitality and beer shops, as well as international markets.