Begäror

Begäror is a Swedish term for desires or cravings. The noun begär (plural begäror) describes strong wants that can motivate action and shape decisions. Etymology traces to the verb begära, meaning to desire or request.

In psychology, begäror are considered components of motivation, combining cognitive appraisal with affective arousal. They can be adaptive when aligned with long-term goals, or maladaptive when they become compulsions or addictions.

In philosophy and ethics, begäror are discussed as forces that challenge autonomy or virtue; some traditions advocate temperance or asceticism to moderate desires.

Religious contexts: In Buddhism and Hinduism, craving or attachment (tanha, raga) is linked to suffering and is a target of spiritual practice; cessation of craving is described as a pathway to liberation.

Societal aspects: Consumer culture often amplifies begäror through advertising, shaping expectations and social norms; individuals navigate competing desires with self-control, budgeting, and reflective decision-making.

See also: desire, craving, motivation, appetite.